By Sanne Pieters
What does the rise of boutique fitness studios as a place for networking say about Brussels?
Sanne was featured in Politico Europe to give her insights on “sweatworking”, where people in Brussels visit high-end gyms for networking purposes.
From the article: “Sanne Pieters, a PhD researcher at KU Leuven investigating the link between beauty and inequality, thinks the reason “sweatworking” is so effective is because “people assume that, by going to high-end gyms, they would meet like-minded people.”
“This is something that is way more prevalent with high-end gyms than with €20-per-month Basic-Fit,” Pieters noted, pointing out that “people have started to attach other notions of what it means to work out at a premium fitness place.”
Pieters predicts that professionals will increasingly spend their day in one place where “they can work on their health, their fitness and their career.” Read the full article on Politico Europe.
